The scent of fresh cookies dancing in the air instantly transports me to my childhood kitchen, where treats were made with love and simple ingredients. Today, I’m thrilled to share my Crumbl Pink Velvet Cookies Recipe, a delightful twist on those cherished memories. With just a few easy steps, you can whip up these soft, fluffy cookies that are not only incredibly satisfying but also perfect for any occasion, especially Valentine’s Day! Using a cake mix as the base, this recipe makes preparation a breeze, bringing the joy of baking right to your home without the fuss. Plus, they’re a stunning addition to any dessert spread, guaranteed to impress friends and family alike. What fun variations will you try?

Why Are These Cookies So Irresistible?
Simplicity is the name of the game with this Crumbl Pink Velvet Cookies Recipe, making it ideal for bakers of all levels. Astonishingly fluffy and soft, these cookies have that bakery-style texture that everyone craves. Delightfully colorful, the pink hue adds visual appeal, making them perfect for festive occasions like Valentine’s Day. Versatile and fun, you can experiment with flavors like white chocolate or even swap in gluten-free ingredients. Crowd-pleasing and utterly delicious, they are bound to become a favorite treat that sparks joy with every bite!
Crumbl Pink Velvet Cookies Ingredients
• Use these ingredients to create your delightful cookies that will leave everyone asking for more!
For the Cookies
- White Cake Mix – This is the base for your cookies, providing flavor and structure; opt for trusted brands for best results.
- All-Purpose Flour – Adds necessary thickness to the dough, balancing the sweetness of the cake mix.
- Eggs – Keeps your cookies moist and binds the ingredients together; stick to large eggs for uniformity.
- Unsalted Butter (melted) – Creates an indulgent flavor while ensuring a soft texture; let it cool slightly before mixing.
- Sour Cream – Important for a rich taste and moisture, contributing to that soft yet cake-like texture; Greek yogurt makes a great substitute!
- Pink Gel Food Coloring – Infuses your cookies with that signature pink color; steer clear of liquid dyes to maintain texture.
For the Frosting
- Cream Cheese – The heart of your frosting, imparting a creamy richness to complement the cookies; full-fat is best for creaminess.
- Unsalted Butter (softened) – Enhances the richness of your frosting, helping to create that dreamy texture.
- Vanilla Extract – Amplifies the overall flavor profile, ensuring your frosting is aromatic and delicious; premium quality is recommended.
- Powdered Sugar – Sweetens and thickens your frosting; adjust to achieve your desired consistency.
- Milk – Perfect for achieving that smooth piping consistency; add bit by bit for the best results.
Dive into creating your own Crumbl Pink Velvet Cookies Recipe and watch them disappear in no time!
Step‑by‑Step Instructions for Crumbl Pink Velvet Cookies Recipe
Step 1: Preheat and Prepare
Begin by preheating your oven to 350°F (175°C). Line your baking sheets with parchment paper to prevent the cookies from sticking and ensure easy clean-up. This step is crucial to achieve the optimal texture for your Crumbl Pink Velvet Cookies.
Step 2: Mix the Cookie Dough
In a large mixing bowl, combine the white cake mix, all-purpose flour, eggs, melted unsalted butter, sour cream, and pink gel food coloring. Mix until a thick and well-combined dough forms. Aim for a smooth consistency, as this ensures that your cookies will be delightfully soft and fluffy.
Step 3: Form the Cookies
Using a ¼ cup measuring cup, scoop the dough and shape it into thick round discs with your hands. This step is essential for achieving that signature bakery-style thickness. Place each disc on the prepared baking sheets, leaving about 2-3 inches of space between them to allow for spreading during baking.
Step 4: Bake the Cookies
Transfer the baking sheets to the preheated oven and bake for 9-11 minutes. Keep an eye on the cookies; they should have slightly undercooked centers and a lovely, soft exterior when done. The edges will appear set, indicating they are ready to cool.
Step 5: Cool the Cookies
Once baked, remove the cookies from the oven and let them cool completely on the baking sheets. This cooling process is vital for allowing the cookies to firm up, ensuring they maintain their shape while also staying soft and chewy.
Step 6: Prepare the Frosting
In a mixing bowl, beat the cream cheese and softened unsalted butter together until smooth. Gradually add vanilla extract and powdered sugar until you achieve a thick, creamy frosting. If needed, adjust the consistency by adding milk a tablespoon at a time until it reaches the desired piping consistency.
Step 7: Frost the Cookies
Once the cookies are completely cool, pipe the luscious cream cheese frosting generously onto each one. For an extra touch, consider decorating with crushed cookie crumbs on top. The frosting adds a delightful, creamy texture that complements the soft cookies perfectly, making your Crumbl Pink Velvet Cookies a treat everyone will adore!

Crumbl Pink Velvet Cookies Recipe Variations
Feel free to unleash your creativity and adapt this recipe to suit your taste buds!
- Red Velvet: Replace pink gel food coloring with red for a classic red velvet version that’s equally stunning.
- White Chocolate Chips: Fold in white chocolate chips to the dough for an extra burst of deliciousness and texture.
- Strawberry Cake Mix: Use strawberry cake mix instead of white for a natural flavor twist and vibrant color.
- Cookie Bars: Press the dough into a greased 9×13 inch pan and bake for cookie bars, perfect for serving at gatherings.
- Almond Extract: Swap vanilla for almond extract to add a delightful and refined nutty flavor to your cookies.
- Gluten-Free: Substitute white cake mix and all-purpose flour for gluten-free versions, allowing everyone to indulge in these treats.
- Sprinkles: Add colorful sprinkles to the dough for a fun touch that makes these cookies even more festive!
- Espresso Powder: A teaspoon of espresso powder can elevate the flavor profile, pairing beautifully with the sweetness of the frosting.
Once you’ve tried these variations, you might just find new favorites! And if you’re looking for more cookie inspiration, check out these Cheesecake Stuffed Cookies or Blueberry Heaven Cookies, where delicious twists await!
Expert Tips for Crumbl Pink Velvet Cookies
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Thick Discs: Shape the cookie dough into thick discs before baking; this ensures a soft and fluffy texture that matches the bakery-style cookies.
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Cool Butter: Allow melted butter to cool slightly before mixing it in; hot butter can lead to a slumping dough that doesn’t hold its shape.
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Trusted Brands: Stick to reputable cake mix brands to avoid dry cookies; cheap alternatives may lack flavor and moisture.
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Storage Safety: Keep frosted cookies refrigerated due to the cream cheese; this prevents spoilage and maintains freshness.
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Gluten-Free Option: For a gluten-free version of the Crumbl Pink Velvet Cookies Recipe, easily substitute with a gluten-free cake mix and flour blend.
What to Serve with Crumbl Pink Velvet Cookies Recipe
When you’re treating yourself to these sensational cookies, why not create a delightful experience with perfect pairings?
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Vanilla Ice Cream: A scoop of creamy vanilla ice cream adds a delightful contrast of temperature and flavor, enhancing the cookie’s richness.
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Fresh Berries: Juicy strawberries or raspberries provide a refreshing burst of acidity that beautifully balances the sweetness of the cookies.
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Chocolate Milkshake: The indulgence of a thick chocolate milkshake pairs perfectly with the velvety texture of these cookies for a delightful treat.
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Milk: A classic pairing, a glass of cold milk enhances the creamy frosting and brings out the cookie’s fluffy goodness with every bite.
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Coffee or Espresso: The bold flavors of freshly brewed coffee cut through the sweetness, making each bite of cookie even more enjoyable.
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Fruit Salad: A light and fruity salad adds a refreshing element that contrasts the cookie’s richness, creating a balanced dessert spread.
Imagine serving these cookies at a gathering, surrounded by these delicious complements—making each bite even more of a celebration!
Make Ahead Options
These Crumbl Pink Velvet Cookies are perfect for meal prep, allowing you to have delicious treats on hand for busy days! You can prepare the cookie dough up to 24 hours in advance; just mix the ingredients as outlined, then cover and refrigerate. For even more convenience, you can scoop and shape the dough into discs and freeze them for up to 3 months. When you’re ready to bake, simply pop the frozen discs directly into the preheated oven for a few extra minutes, ensuring they bake evenly while maintaining their delightful softness. Frost the cookies after they’ve cooled completely to preserve the creamy texture of the frosting, and enjoy these crowd-pleasers with minimal effort on your part!
How to Store and Freeze Crumbl Pink Velvet Cookies
Fridge: Keep frosted cookies in an airtight container in the refrigerator for up to 4 days to maintain their freshness and creamy flavor.
Freezer: For longer storage, freeze unfrosted cookies in a single layer for up to 3 months. Thaw at room temperature and frost them once fully defrosted.
Room Temperature: If you’re planning to enjoy them within a day, store unfrosted cookies in an airtight container at room temperature to keep them soft.
Reheating: To refresh cookies, gently warm them in the microwave for a few seconds. This will restore their bakery-fresh texture and delightful taste, making your Crumbl Pink Velvet Cookies even more enjoyable!

Crumbl Pink Velvet Cookies Recipe FAQs
How do I choose the right cake mix for my cookies?
Absolutely! Opt for quality cake mixes like Duncan Hines or Betty Crocker. These trusted brands provide the right balance of flavor and moisture, resulting in soft, fluffy cookies. Avoid generic mixes which can lead to dry textures and less flavor.
What’s the best way to store frosted cookies?
To maintain their freshness, store your frosted Crumbl Pink Velvet Cookies in an airtight container in the refrigerator. They’ll last for up to 4 days. Keeping them chilled is particularly important due to the cream cheese frosting, which can spoil at room temperature.
Can I freeze these cookies, and how?
Very! For longer storage, freeze unfrosted cookies in a single layer wrapped tightly in plastic wrap or in an airtight container for up to 3 months. When you’re ready to enjoy them, simply thaw at room temperature and frost them afterwards for that fresh-baked taste!
What should I do if my cookie dough is too dry?
If your dough seems crumbly, it might need more moisture! Gradually add a tablespoon of melted butter or a little sour cream until it reaches the right consistency. The dough should be thick but still workable, ensuring those soft, fluffy cookies when baked.
Are there any dietary considerations for these cookies?
Definitely! For those who require gluten-free options, substitute the white cake mix and all-purpose flour with gluten-free alternatives designed for baking. Also, always check the specific ingredients for any allergies, especially with the cream cheese frosting.
How can I make these cookies more festive for holidays?
There are so many fun variations! Swap pink gel food coloring for red for a classic red velvet look. Or, fold in white chocolate chips for a delightful texture. For a unique twist, try using strawberry cake mix for added flavor or shape your dough into a heart for Valentine’s Day celebrations!

Crumbl Pink Velvet Cookies Recipe: Bake Bliss for Everyone
Ingredients
Equipment
Method
- Preheat your oven to 350°F (175°C) and line baking sheets with parchment paper.
- In a large mixing bowl, combine the white cake mix, all-purpose flour, eggs, melted unsalted butter, sour cream, and pink gel food coloring.
- Use a ¼ cup measuring cup to shape the dough into thick round discs and place them on prepared baking sheets.
- Bake for 9-11 minutes until the edges are set and centers are slightly undercooked.
- Remove from the oven and let them cool completely on the baking sheets.
- In a mixing bowl, beat cream cheese and softened unsalted butter until smooth, then add vanilla and powdered sugar.
- Pipe the cream cheese frosting on cooled cookies and decorate with crushed cookie crumbs if desired.

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